As the frosty grass of a cool November morning shimmers and warms beneath the rising sun, another Veterans Day has passed. On a day of reflection for battles long past and guns long silent, many businesses were busy offering deals for veterans such as free food or discounts at retail. However, beneath the veil of capitalistic commercialism, a true respect for our Armed Forces is still intact our society — albeit a thin vein within a culture that seems to take more pride in materialistic possessions than the country that provides the freedom to own them.

The same phrases our parents taught us when we were young – “the world goes beyond the township lines” or “you are just a drop in the ocean” – serve to remind us that we really are not cognizant of the sacrifices made on a daily basis on our behalf. Veterans Day is intended to be devoted to the sole purpose of reflection on the contributions of all military members, past and present. And yet, it seems not enough time is spent actually reflecting on the courageous actions of these individuals.

For the most part, support stems from the families of these heroes via outlets like Facebook or blogs – not from the mainstream. While this year’s Concert for Valor did draw in over 800,000 fans to DC last night to watch some of the countries biggest music stars perform, it was only a single event. On most other TV channels, it was just another Tuesday night broadcast. Where are the “thank you” messages, the breathtaking stories, the overall support for all the men and women who choose to take up the uniform and defend us overseas?

Perhaps the notion that, as a nation, we are turning a blind eye to what happens outside of our microcosm is legitimate. Perhaps there is a correlation between the lack of enthusiasm for our veterans and the lack of participation at the polls. Perhaps we all need to look in the mirror and examine what our own worth is. What defines us? Is it that big Nike swoosh that rests proudly on your chest, or that brand new iPhone in your pocket? Or, does the content of your character denote a true understanding for those around you, and the sacrifices they make on a day-to-day basis?

As a nation, the time to worry about what we have individually has come to a close. With struggles against ISIS, Ebola, Russia, and border security among the headlines, our priority for personal excess is reaching its breaking point. For the young men and women who choose to go into the Armed Forces, these luxuries are given up voluntarily in the name of a common cause. For their actions, these unsung heroes deserve our praise daily, not just in a once-a-year parade or concert.