The COVID-19 pandemic has caused catastrophic damage and loss to small and local businesses across the country. Faced with regulations limiting the capacities to which they can be open in order to keep the public safe and slow the spread of the virus, as well as the prominent public fear and decline in social gatherings, many businesses are suffering, with some even forced to close their doors for good.

Among the many local businesses suffering, one’s struggle is hitting close to home for those in the Philadelphia area. On October 7th, the historic Reading Terminal Market, in its 128th year of operation, launched a GoFundMe campaign asking for donations to keep the icon alive. 

The Reading Terminal Market, established in 1893, exemplifies the diversity and authenticity the city of Philadelphia revolves around. The Market is home to a culmination of both local and exotic foods, supplied by over 80 family-owned vendors, as well as one of the widest varieties of restaurants, all under one roof. The venue is always thought of for its unique culture and also sponsors many events. 

Although the Market has remained open during the pandemic, some stores within it have had no choice but to shut down.

“The Market  remained open, stocked and safe,  ready for business and eager to serve you, but thousands of customers have been working from and sheltering at home, and have stopped coming to the Market to shop and dine,” wrote the Reading Terminal Market Corporation, who asked the public for help on their GoFundMe page. 

Locals are less eager to leave their homes for fear of catching the virus. Tourism, another key aspect that bolstered revenue for the Market, has seen a drastic decrease since March. Because of this, attendance in the Market is now half of what it used to be. 

“We need your help to keep the lights on and power the building, keep the ventilation systems working, support the frequent cleaning and disinfecting that ensures that you will be safe when you come to the Market we all love”, wrote the Reading Terminal Market Corporation.

As of October 26th, the GoFundMe campaign has raised over $190,000 of their $250,000 goal with over 4,400 donors pitching in. People are donating what they can, whether it’s $10 or $250, choosing to remain anonymous, or leaving comments of memories they have from visiting the Market. 

“It is a place where people speak to one another freely, exchanging recipes with a diversified population. It is a place of history, where stands have been continued by the next generation, and families provide the best product for those of us they serve. The Market is America at this best”, donors Donna and Peter Shovlin wrote. 

After just 17 days open to donors, the page is quickly approaching their goal, and without a doubt, the Philly pride will reign true and the Reading Terminal Market will live to see yet another 128 years. 

Link to Donate:

https://charity.gofundme.com/o/en/campaign/help-the-reading-terminal-market