First Installment of ‘On the Upbeat’: Diversity, talent and music occupy the Roundhouse for annual iTunes Festival

Dan Sardaro, Executive Editor

LONDON – While cities around the world have their fair share of art galleries, exhibits and things of that sort, none have quite the kind of ‘exhibit’ London has. Every year, thousands pack the Roundhouse to see London’s very own exhibition of musicians from around the world during the annual iTunes Festival.

From September 1st until the 30th, musicians performed every night to an audience of the people not only there in the theater, but to the world audience who could stream the shows for free through iTunes. It was a month packed with talent and music, designed to bring an incredibly diverse audience together to jam out to a myriad of popular artists who have spanned the decades.

The festival was for nearly all people, offering many musical tastes and flavors to the wide-ranging audience, but for the diverse music pallet the event in London was a must watch and listen. Nowhere do names such as Tony Bennett, Calvin Harris and Robert Plant perform in the same venue in the span of three days. The quantity alongside quality of artists and bands never ceased to amaze its audience and for me, well, I would regularly ‘take a break’ from my homework or study hall to sneak in watching some of these lineups.

Ed Sheeran was explosive; a home-styled, one-man-band from the British Isles themselves, who creates layers of harmonic genius upon the stage through looping his voice, guitar and various percussive elements. Don’t was a success and stuck to me. Sheeran even tipped his hat Chris Brown by throwing in the lines ‘these girls ain’t loyal’ in the song.

Jazz artist Gregory Porter shook the building with his grooving performance until his audience was a sea of head-nodding, foot-tapping addicts of his hot energy. The title track Liquid Spirit of his new album launched the audience into a hand clapping tidal wave, creating a colorfully thick atmosphere for those there.

Classical guitarist Miloš captivated crowds with a beautiful and eclectic performance, using his nylon stringed guitar to engage the audience in an artful journey. Later in the month, Khatia Buniatishvili’s emotion would pour out each time she touched a key on her Steinway as she performed a warm and inviting Clair de lune.

Funk-driven Paolo Nutini rocked the stage using his powerful swagger and influential backup band to get a single point across to his audience: he wants to be heard. His new album Caustic Love is a hit in my book.

New on the world stage is Sam Smith, soulfully displaying early on in the festival his ability to swell the room with a rich, pure voice. A surprise appearance by A$AP Rocky made Not the Only One a masterpiece of vocals and lyrics.

Notable others were Ryan Adams, Pharrell Williams, Hozier (with a new album arriving within the week), David Gray, and First Aid Kit, all proving their worth among numerous other greats on stage.

At this point, I’m waiting for next year’s performances already, even though it concluded only a few days ago… But it was a great success for iTunes and Apple, bringing together a large group (locally and internationally) of hungry music fanatics. I think it’s safe to say that we were left fulfilled.